Behind the Scenes — How We Select Our Pieces.

Every piece at Auroby goes through a selection process. Not everything that looks appealing at first glance makes it into our assortment. We have clear criteria — and they are deliberately strict.

Step 1: The Eye Decides

Aesthetics always come first. Does the shape fit? Are the proportions right? Does the piece look timeless, or is it a fleeting trend? We look for pieces that will be just as beautiful in five years as they are today. Trends come and go — good design endures.

Step 2: The Hand Decides

A piece can look fantastic in photos but feel wrong in the hand. That's why we personally inspect every product. How does the surface feel? Does it have a pleasant weight? Does it feel high-quality? This is particularly important for natural materials like travertine — the haptics make up half the character here.

Step 3: The Material Question

We rely on natural materials that endure. This means:

• No plastic imitations — If it's supposed to look like stone, it must be stone
• No disposable quality — A piece must last years, not months
• Material honesty — Travertine should look like travertine, with all its natural variations

Step 4: The Uniqueness Test

The last and perhaps most important question: Is this piece special enough? Would you find it on the shelf of every other furniture store? If so, it won't be included in our assortment. We are looking for pieces that stand out — that you don't find everywhere.

This is also why we work with limited quantities. Not as a marketing trick, but because truly special pieces are rarely available in mass production.

What Doesn't Make It

For every piece that lands at Auroby, there are probably ten that didn't make the cut. Too ordinary, too trendy, not high-quality enough, wrong material. That sounds harsh, but that's exactly our standard: We want every single piece in our shop to be worth having in your home.

Our job is to find the needle in the haystack — so you don't have to.

The result: A small but carefully curated selection. No endless product lists, no scrolling marathon. Just pieces we believe in.